Any Internet user had to hear the word "meme" more than once. And it often sounds in the media. However, if you ask at least 10 people about what is a meme - hardly half will respond.
We offer lovers of smart words a brief history of the origin and the very meaning of this wonderful word.
The term Oxford biology professor Richard Dawkins invented this term in 1976. His idea was that all cultural information consists of basic units - memes, just as matter consists of atoms.
An interesting fact is that on the basis of this idea even a separate discipline arose - memetics, built by analogy with genetics. Although its scientific status today is controversial.
Meme (from ancient Greek. "mimesis" - "imitation") is a replicator, that is, an object that copies itself for reproduction. Viral distribution is probably its main feature.
Professor Dawkins himself, in order to justify the name of the new term, cites the French word "même", which translates as "the same."
You should not assume that a meme is only textual information, such as the well-known statement of journalist Dmitry Kiselev: "Coincidence? I don’t think"
In fact, the quality of these cultural units can be any images, phrases, comics, video clips, and even just popular ideas.
The more successful, sonorous, and in every sense a bright meme - the more likely it is that it will “go to the people” and begin to spread rapidly.
It is important to emphasize that memes are characterized by viral spread through the media, social networks, jokes, movies, etc.
Without going into the scientific context of the described term, and without touching on its controversial sides, it can be said with confidence that memes have long been a part of popular culture.
Here are some examples:Chinese basketball player Yao Ming. The photographer caught a bright expression on his face, which immediately became a meme. Sasha Fokin Sad Keanu Reeves Suspect dog